Introduction
You already have a brand - even if you’ve never thought about it. Your brand is the way people see you, remember you, and talk about you when you’re not in the room. It’s your voice, your values, your vibe. And as a young entrepreneur, building your personal brand is one of the most powerful things you can do.
Whether you’re starting a mini-business, launching a creative project, or just exploring your passions, your brand helps you stand out and connect with others.
Your personal brand is the story you tell about yourself - through your actions, your words, your style, and your choices. It’s not about pretending to be someone else. It’s about showing the world who you really are.
💡 Think of it like this:
Together, they shape how people experience you.
Ask yourself:
Lena, 13, loves animals and design. She creates eco-friendly pet accessories and shares tips on animal care. Her brand is kind, colourful, and helpful.
🎯 Tip: Choose 3–5 words that describe your brand. For example: “curious, joyful, helpful” or “bold, honest, creative.”
Once you know who you are, you can start building how you show it.
Key elements:
💡 Mini-project: Create a “brand board” - a collage of your colours, fonts, logo, and mood.
You don’t need a huge audience - just a clear message.
🎯 Challenge: Write a short “About Me” paragraph that explains what you do and why. Keep it real and positive.
Your brand will grow as you grow. That’s normal. Every few months, ask:
💬 Real story: A 14-year-old boy started a YouTube channel about science tricks. At first, it was silly and chaotic. Over time, he added structure, a logo, and a mission: “Making science fun and fearless.” His brand grew with him.
Whether you’re starting a mini-business, launching a creative project, or just exploring your passions, your brand helps you stand out and connect with others.
1. 🧠What Is a Personal Brand?
Your personal brand is the story you tell about yourself - through your actions, your words, your style, and your choices. It’s not about pretending to be someone else. It’s about showing the world who you really are.
💡 Think of it like this:
- Your values are your compass (e.g. kindness, creativity, honesty)
- Your skills are your tools (e.g. drawing, coding, organising)
- Your style is your voice (e.g. playful, bold, calm)
Together, they shape how people experience you.
2. 🎨 Define Your Brand Identity
Ask yourself:
- What do I care about?
- What makes me different?
- What do I want people to remember about me?
Lena, 13, loves animals and design. She creates eco-friendly pet accessories and shares tips on animal care. Her brand is kind, colourful, and helpful.
🎯 Tip: Choose 3–5 words that describe your brand. For example: “curious, joyful, helpful” or “bold, honest, creative.”
3. 🛠Build Your Brand Elements
Once you know who you are, you can start building how you show it.
Key elements:
- Name or nickname (for your project or business)
- Logo or symbol (can be hand-drawn!)
- Colour palette (choose 2–3 colours that reflect your vibe)
- Tone of voice (funny? serious? inspiring?)
- Tagline or motto (e.g. “Kind ideas for a kinder world”)
💡 Mini-project: Create a “brand board” - a collage of your colours, fonts, logo, and mood.
4. 📣 Share Your Brand with the World
You don’t need a huge audience - just a clear message.
- Create a simple website or blog
- Share your work on social media (with permission)
- Join school fairs or online communities
- Talk about your project with friends and teachers
🎯 Challenge: Write a short “About Me” paragraph that explains what you do and why. Keep it real and positive.
5. 🔄 Evolve and Reflect
Your brand will grow as you grow. That’s normal. Every few months, ask:
- Does my brand still feel like me?
- What have I learned?
- What do I want to change or add?
💬 Real story: A 14-year-old boy started a YouTube channel about science tricks. At first, it was silly and chaotic. Over time, he added structure, a logo, and a mission: “Making science fun and fearless.” His brand grew with him.
